Helping solve the national problem of waste as Kuwait is one of the top-ten countries worldwide in terms of per capita waste generation
Organic waste (most of which is food) accounts for up to 50% of waste and makes up more than 1 million tons per year and releases methane gas, a gas 25 times more toxic than carbon dioxide in releasing greenhouse emissions.
Landfills occupy more than 18 million square meters of state land (the equivalent of the area of Shameya, Dahiya Abdullah Al-Salem, Nuzha, Kifan, Al-Faiha, Mansouriya, Adailiya and Khalidiya)
Finding a suitable solution for Food & FMCG companies in terms of the disposal of excess food in terms of market demand.
Providing healthy food for families in need and wanting to serve those with limited incomes
Providing high quality food that the beneficiaries can not afford
Encourage the culture of preserving food and its blessing and rejecting the waste culture
Establish a culture of volunteering in society for all age groups, as it is a measure of the degree of community awareness and contribution to the advancement and development of individuals in societies.
Preserving millions of KDs worth of GDP that go directly to landfills
To implement the objectives of sustainable development goals (SDGs) in line with the vision of Kuwait 2035 and the country's development plan.
In line with the "One Humanitarian against Hunger" conference held under the patronage of the State of Kuwait and His Highness the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah, who recommended working to raise awareness about the phenomenon of hunger, encourage humanitarian initiatives in this direction and provide all material support, the most important of which is: initiatives to reduce food waste, considering wasting food as one of the negative phenomena and behaviors that increase and spread of hunger.